Friday, 1 April 2011

Moo Free! It's what Jesus would have wanted...

dairy free milk chocolate bar
Photo courtesy of www.moofreechocolates.com.  Subject to copyright.



There are moments on this allergy journey of ours when the storm clouds break.  And rather like Paul on the road to Damascus (stay with me) we see a blinding light from above.  And then the clouds are rent asunder –parting company with the Bible now - and little magical drops of dairy free chocolate scatter down from the heavens.  Angels swoop hither and thither and a voice from on high declaims “go forth and eat this delicious-tasting chocolate until verily you are sick.”  What a result!  A mandate from heaven to indulge. 

I’m talking about Moo Free chocolate of course.  Eating Moo Free is one of those moments – like in an advert – where you say “No, really? This doesn’t have milk in?”  And no, it really doesn’t.  And it’s also free from eggs, gluten or wheat.

Andrea Jessops and her husband started experimenting with dairy-free chocolate 3 years ago, selling it on their site www.alotofchocolate.co.uk.  The response from vegans and food allergy sufferers was positive, so Andrea wanted to get a dairy free range made.  Unable to find anyone who made dairy-free chocolate, she decided to have a go herself.

“I didn’t have a clue how to make chocolates” says Andrea, “I bought one of those tiny tempering machines, bought some Easter egg moulds and put the chocolates on our website.”  The result? “They sold as quickly as I could make them and after Easter they wanted advent calendars!”

In June 2010 the Moo Free brand was born.  Andrea no longer tinkers with a tiny tempering machine, delegating instead to her 10-strong workforce who make the chocolate in a purpose-built clean room in Reading, UK.  And still they are selling their wares as fast as they can make them, with interest from Harrods and Waitrose in the UK and online outlets for Europe and the USA.  

Nut allergy sufferers should note that the chocolate is not guaranteed to be nut free as Moo Free does make chocolates containing nuts.  It carries the usual ‘May contain nut traces’ reminder.  

Keeping up with the demand for dairy free chocolate means working a six day week for Andrea and her husband, but it’s starting to pay off.  Moo Free chocolate has been shortlisted for three ‘Free From Awards’ and Andrea readily admits that the chocolate is “flying off the shelves.”

“It’s hard work but it’s rewarding” says Andrea, “especially when I get emails saying a child has had an Easter egg for the first time because of our products.”

Well Amen to that!  So if you are scrabbling for a dairy free Easter egg, look no further than: http://www.moofreechocolates.com/

It’s what Jesus would have wanted...

dairy free milk chocolate easter egg
Photo courtesy of www.moofreechocolates.com.  Subject to copyright.


© Pig in the Kitchen All Rights Reserved

14 comments:

Elsie Button said...

wh

Elsie Button said...

what a great story, with a great result!

Dolly just saw the picture of the chocolate egg and said 'I EAT IT, I EAT IT, MIIIIINE' it was quite scary.

Pig in the Kitchen said...

Elsie B, you see the power of Jesus? No, I mean the power of Moo Free??! For unto us little children will speak truths of gorgeous milk free Easter eggs. Yay, verily forespoketh. Amen. ;-)

Obi-Mom Kenobi said...

YEAH!!!

YouFool said...

I joined the Moo Free religion in October last year and damn, theyre good! My wee boy cant have any dairy, eggs or soya so Moo Free are amazing for all the reasons mentioned above but being soya lecithin free is another huge bonus as I found other dairy free chocolates but only Moo Free were soya free too!

Expat mum said...

I pretty much cut out dairy last year and my stomach is thanking me for it. These look great. I assume they contain no calories?

Pig in the Kitchen said...

Obi-Mom Kenobi, uh huh!

YouFool (trying not to take that personally), well amen to another convert. Do you wear that special hair shirt as well? or are you just a 'beginner'?" (i'm of course talking nonsense) Forgot to mention about them being soya free, or did i? but anyway, fab news for us struggling mums.

Expat Mum, don't tell anyone but I don't think humans should be eating dairy anyway, it's designed for cows, right? And of course these don't have calories, they're vegan; calorie-free by default ;-)
Pig x

Iota said...

I can't keep up with your link-in-every-bite post!

I didn't know Jesus was on Twitter. Now there's a thing.

Mimi said...

Ah, now I get it, when I read the last line, slow on the uptake here!
When daughter 2 had the dairy allergy, age 3 to 6, I used to buy whatever Easter egg she wanted (eg Simpsons), take egg out of packaging, make an egg using a mould and a combo of carob and dark choc melted together, then wrap it in the foil and back in the box! I did eat the dairy one myself, but Jesus would have wanted that, I'm sure.

Now that daughter 1, age 18, has gone vegan, I'm doing it again! Well, without the Simpsons bit!
Will try this brand, for sure, though our local health shop has a good range of dairy free eggs.
Have a look at this, she makes the most delicious chocolate cake, dairy free
http://www.natashaslivingfood.ie/

Potty Mummy said...

Great news - but please, where's the high-quality guaranteed nut free chocolate? Kinnerton is all very well, but...

Sarah said...

I've yet to try Moo Free but I have my Moo Free egg just waiting for Easter Sunday!!!

Kristina said...

They are soooo good and we love the chocolate buttons too - excellent in egg free and dairy free choc chip cookies! Yum! Glad you can get them in France Pig!

Espana said...

I would like to thank you for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. In fact your creative writing abilities have inspired me to start my own Blog Engine blog now.

Mel's Kitchen said...

Oh wow... !

I don't think we have that brand in the U.S...? (But is it Soy Free?)
Ah! Not to need to mess with tempering the chocolate! It IS what Jesus WANTS! And me, here, just having finished wrapping my newly experimentally sweetened SUGAR free, dairy free, soy free chocolates for the baskets. And its only 2:13 am Easter Sunday Morning...

Love your blog, babe.